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With more than 70% of the world’s population hooked onto their smartphones, tablets and other mobile devices, it is of no doubt that businesses need to go mobile. Unlike any other communication or engagement channel, mobile allows businesses to reach out to a larger audience in a way that is extremely personal and real-time. Owing to the massive proliferation of handheld devices among consumers, it is of utmost importance that businesses adapt themselves to the ever-changing times.
Quick Access to Mobile Phones
Consumers today lack patience and they want everything at their fingertips. This is where mobile phones play an important role. Becoming a part of the mobile population means that you need to make your business ubiquitous and in close proximity with your consumers, at all times. By taking your business mobile, you will be unlocking vast potentials of a really huge, engaged and expanding audience. (more…)